Privacy Policy
This Privacy Policy explains how ACS Air Freight collects, uses and protects personal information provided through our website, quote requests, operational communications and related services.
Privacy Policy
Advanced Cargo Systems Limited (ACS Logistics Group)
Effective Date: 20 February 2026
Last Updated: 20 February 2026
1. Introduction
Advanced Cargo Systems Limited (“Advanced Cargo Systems”, “ACS”, “ACS Logistics Group”, “we”, “our”, or “us”) is committed to protecting and respecting your privacy.
This Privacy Policy explains how we collect, use, store and protect personal information across:
- Advanced Cargo Systems Limited
- ACS Logistics Group
- All divisions including ACS Air Freight, ACS Sea Freight, ACS Same Day, ACS European Transport and ACS Global Express
- All websites operated by the ACS Logistics Group
This policy applies to all visitors, customers, suppliers and users of our websites and services.
2. Data Controller
Advanced Cargo Systems Limited is the Data Controller for the purposes of UK GDPR and EU GDPR.
If you have any questions regarding this policy, you may contact us via the details provided on our Contact Us page.
3. Information We Collect
We collect personal information in two ways:
A. Information You Provide to Us
This may include:
- Name
- Company name
- Job title
- Email address
- Telephone number
- Address details
- Shipment information
- Billing information
- Any information submitted via contact forms or quotation forms
B. Information Collected Automatically
When you visit our websites, we may automatically collect:
- IP address
- Browser type and version
- Device type
- Operating system
- Pages visited
- Time and date of visit
- Referring URLs
- General geographic location at country or region level
This information is collected through Google Analytics, Zoho SalesIQ and website cookies.
4. Use of Zoho SalesIQ
All ACS Logistics Group websites use Zoho SalesIQ for:
- Live chat functionality
- Visitor tracking and behavioural analytics
- Lead capture
- Website interaction monitoring
Zoho SalesIQ may collect:
- IP address
- Browsing behaviour
- Time spent on pages
- Chat transcripts where applicable
This data helps us improve user experience and respond to enquiries efficiently.
5. Use of Google Analytics
We use Google Analytics to:
- Analyse website traffic
- Understand visitor behaviour
- Improve site performance
- Support marketing decisions
Google Analytics may collect anonymised usage data including IP addresses and device information. Data is processed in accordance with Google’s privacy policies.
6. Legal Basis for Processing (UK GDPR & EU GDPR)
We process personal data under the following lawful bases:
Contractual Necessity
To provide transport, logistics and freight services.
Legitimate Interests
To operate, improve and market our services, provided your rights do not override these interests.
Consent
Where required, for example marketing communications or cookies.
Legal Obligation
Where processing is required to comply with applicable laws and regulations.
7. How We Use Your Information
We may use your information to:
- Provide transport and logistics services
- Respond to enquiries and quotation requests
- Process bookings and contracts
- Send service-related communications
- Improve our website and service performance
- Conduct internal analysis and operational planning
- Meet legal and regulatory requirements
We do not sell personal data to third parties.
8. Data Sharing
We may share personal information with:
- Group companies within ACS Logistics Group
- IT and hosting providers
- CRM and analytics providers, including Zoho and Google
- Professional advisers, including legal, accounting and insurance advisers
- Regulatory bodies or authorities where legally required
- Transport partners or subcontractors where necessary to fulfil services
All third-party providers are required to process data securely and lawfully.
9. International Transfers
Where personal data is transferred outside the UK or EEA, we ensure appropriate safeguards are in place, including:
- Standard Contractual Clauses (SCCs)
- Approved international data transfer mechanisms
10. Data Retention
We retain personal data only as long as necessary for:
- Contract fulfilment
- Legal and regulatory compliance
- Accounting and reporting obligations
- Legitimate business purposes
When data is no longer required, it is securely deleted or anonymised.
11. Security
We implement commercially reasonable technical and organisational measures to protect personal data against:
- Unauthorised access
- Loss
- Misuse
- Alteration
- Disclosure
However, no online transmission method is 100% secure.
12. Your Rights
Under UK GDPR and EU GDPR, you have the right to:
- Access your personal data
- Request correction of inaccurate data
- Request deletion, subject to legal obligations
- Restrict processing
- Object to processing
- Data portability
- Withdraw consent where applicable
- Lodge a complaint with a supervisory authority
To exercise your rights, please contact us via our Contact Us page.
13. Marketing Communications
If you have opted into marketing communications, you may unsubscribe at any time using:
- The unsubscribe link in emails
- Direct contact with us
We will not send unsolicited marketing communications without consent.
14. Cookies
Our websites use cookies to:
- Improve functionality
- Enable live chat through Zoho SalesIQ
- Analyse website performance through Google Analytics
You can control cookies via your browser settings.
A separate Cookie Policy may provide additional detail where required.
15. Third-Party Links
Our websites may contain links to third-party websites. We are not responsible for the privacy practices of external sites.
16. Business Transfers
If Advanced Cargo Systems Limited or ACS Logistics Group undergoes a business restructuring, merger or sale, personal data may be transferred as part of that transaction.
17. Children’s Privacy
Our services are not directed at children under 16, and we do not knowingly collect data from minors.
18. Changes to This Policy
We may update this Privacy Policy from time to time to reflect:
- Regulatory changes
- Operational changes
- Service developments
Updated versions will be published on our websites with a revised effective date.
